Chicago’s Joe Freshgoods continues his successful partnership with New Balance, this time resurrecting a hidden gem from the brand’s archive: the New Balance 1000. Originally introduced in 1998, the 1000 is set for a major comeback in 2024, spearheaded by Freshgoods’ unique design vision.
Freshgoods offers a fresh take on the classic runner with two distinct colorways: « Pink Mink » and « Black Ice. » Both options showcase premium materials and signature Joe Freshgoods details. While a specific release date is still under wraps, Freshgoods confirmed an April 2024 launch window.
Early leaks provided a glimpse of the « Black Ice » iteration, featuring a mix of black and grey shades with eye-catching copper-toned iridescent overlays. This unique touch has drawn comparisons to the coveted Skepta x Nike Air Max 97 Ultra from 2017. The shoe also boasts a classic gum outsole and a custom « jfg » emblem enclosed in a circle on the heel and mint green insoles.
Fans of Joe Freshgoods collaborations know his designs often weave in a deeper narrative. His 2020 debut with New Balance, the 992 « No Emotions Are Emotions, » explored the power of self-expression through one’s work. The 2021 990v3 « Outside Clothes » celebrated Chicago summers and Black cultural traditions. While the inspiration behind the New Balance 1000 collaboration remains a mystery for now, sneakerheads are sure to dissect every detail for hidden messages.
This 1000 collaboration follows a fruitful year for the Joe Freshgoods and New Balance partnership in 2023. The duo released three collections: the 610 and Rainer Boot « Beneath the Surface, » the 650 « Stuntman, » and a trio of 990v4s inspired by the film « Belly. » Freshgoods joins Aimé Leon Dore as one of the first collaborators for the returning 1000, with several general release colorways also on the horizon.
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An official release date for the « Pink Mink » and « Black Ice » New Balance 1000s is still under wraps, but Joe Freshgoods anticipates a launch sometime in April. Stay tuned for further updates as they become available.
