New Balance, Boston’s footwear icon since 1906, has built its legacy on comfort and stability. From performance running shoes to casual footwear, its footwear combines time-honored craftsmanship with modern technology to provide support and style with every step. Unlike many companies, New Balance prides itself on keeping some of its manufacturing close to home, remaining independent and family-owned, and putting quality before quarterly profits. This is a brand for those who value comfort, craftsmanship and a touch of American spirit in their athletic gear.