New Balance is back on the court with a vengeance with the Fresh Foam BB v2, an evolution of their performance basketball line. This is a game-changer designed for the positionless player who needs to stay fresh through every buzzer-beater.
NB athlete and star guard Zach Lavine wasn’t just a spokesperson for the Fresh Foam BB v2, he was an active collaborator. “This is my favorite performance shoe, hands down,” Lavine said. “I’m proud of the work I did with the design team. This is the only shoe I want to wear when I get back on the court.“
The Fresh Foam BB v2 prioritizes comfort, starting with a dual-density Fresh Foam midsole. Imagine a soft, cloud-like landing zone under your foot, surrounded by a firmer foam for stability during those lightning-fast cuts. This innovative combination provides a smooth transition from heel to toe so you can focus on your game, not your feet.
Forget about slipping and sliding. The New Balance Fresh Foam BB v2’s hexagonal outsole pattern delivers elite-level traction, giving you the confidence to attack the basket with every ounce of energy.
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New Balance understands that performance doesn’t have to be boring. The Fresh Foam BB v2 comes in two colorways: Moon Beam, inspired by Lavine’s off-court elegance, and Magnet, a sleek and versatile option. But don’t worry, more colorways will be released throughout the season so you can find the perfect pair to match your personality and game.
“The Fresh Foam BB v2 is more than just a shoe,” says Trent Casper, New Balance GM of Basketball Footwear. “It’s a testament to our commitment to innovation and craftsmanship. This shoe is built to help players perform at their best, while still looking good doing it.”
The New Balance Fresh Foam BB v2 is available now at newbalance.com with a suggested retail price of $130.
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