Hoka Appoints Industry Veteran Robin Green as New President to Lead Brand’s Continued Growth

Hoka appoints industry veteran Robin Green as its new president. Green will steer the brand's continued growth, focusing on customer connections and product innovation.

par Duc Tran 2 minutes de lecture
2 minutes de lecture

Deckers Brands, the parent company of the popular running shoe brand HOKA, has appointed Robin Green as its new president, effective immediately. Green, a seasoned industry veteran with 17 years of experience at Nike, will be tasked with driving continued growth for HOKA, expanding customer and athlete connections, and accelerating product innovation.

Green’s appointment comes at a pivotal moment for HOKA, which is experiencing explosive growth. The brand recently reported a record-breaking quarter, with sales surging 21.9% to $429.3 million. This momentum aligns perfectly with Green’s expertise, as she brings a proven track record of success in leading and growing global performance businesses.

Prior to joining HOKA, Green held various leadership roles at Nike, most recently serving as the global vice president and general manager of men’s running and fitness. Her extensive experience in the athletic industry, coupled with her deep understanding of the running market, positions her well to take HOKA to the next level.

Dave Powers, CEO and president of Deckers Brands, expressed his confidence in Green’s ability to lead HOKA forward. “Robin is a strong leader with a demonstrated ability to develop and execute on multi-year strategic initiatives,” Powers said in a statement. “I am confident that she will leverage her expertise to continue HOKA’s impressive growth trajectory.”

Green echoed Powers’ optimism, stating her excitement to join the HOKA team and unlock the brand’s full potential. “HOKA is delivering market share gains and record results at unparalleled levels for our industry, and we will continue to execute on the incredible growth opportunities ahead,” she said. Green emphasized her commitment to building on HOKA‘s legacy of product innovation, capitalizing on the brand’s growing global demand, and optimizing for continued market success.

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