adidas Adizero footwear has emerged victorious from the world’s premier sporting event, with athletes clad in the brand’s high-performance kicks capturing more gold medals in the blistering sprints and mid-distance races than any competitor. Moreover, athletes secured a commanding presence on the marathon podium, solidifying the range’s status as adidas’ most triumphant footwear collection in its storied 75-year history.
Alberto Uncini Manganelli, Global GM adidas Running and Specialist Sports, expressed immense pride in the athletes’ achievements and the teams behind them. “Seeing what they’ve accomplished, we have never felt more confident in our running franchise,” he stated. The Adizero range, he emphasized, has been instrumental in shaping the narrative of elite running in Paris, a testament to the relentless dedication of both athletes and the brand’s innovation experts.
In the high-octane sprints and 800-meter races, adidas athletes wearing Adizero dominated, claiming five out of twelve gold medals. This impressive tally includes triumphs in the 100-meter, 110-meter hurdles, and both the men’s and women’s 400-meter races, as well as the men’s 800-meter event. A staggering 60% of all gold medals in individual sprint events below 400 meters went to athletes sporting Adizero.
These extraordinary feats were powered by Adizero Prime SP 3 Strung and Adizero Prime SP 3 Strung x Y3 spikes, including the custom pair worn by Noah Lyles during his electrifying 100-meter victory. These shoes incorporate adidas’ cutting-edge technologies, such as Lightstrike Pro for exceptional cushioning and responsiveness in the forefoot, and the Strung upper for unparalleled comfort and support.
You may also like:
Adizero’s influence extended to the marathon, where athletes wearing the brand’s footwear captured half of the gold medals and podium finishes. Tamirat Tola’s record-breaking performance, clocking in at 2:06:26, spearheaded Adizero’s dominance. Tigist Assafa’s stunning silver and Benson Kipruto’s determined bronze further solidified the range’s supremacy.
This Paris triumph follows a remarkable season for Adizero athletes, including Peres Jepchirchir and Alexander Mutiso’s London victories, Sisay Lemma’s commanding Boston performance, and Benston Kipruto’s success in Japan.
All medalists relied on the ADIZERO Adios Pro Evo 1, the lightest marathon world-record winning shoe ever created. Since its launch, this shoe has propelled adidas athletes to two world records, nineteen major race victories, including an Olympic record, four national records, four course records, and a World Fastest Marathon Debut. An astonishing 51% of the world’s top 50 races since 2023 have been conquered by athletes wearing Adizero.
