British grime king Skepta joins forces with PUMA and his visionary house music label, Más Tiempo, for a summer-ready collection that embodies the endless party spirit of festivals. This capsule, dropping July 19th, 2024, blends football-inspired silhouettes with technical materials, reflective details, and a vibrant color palette.
Curated under the creative direction of Skepta and fellow grime artist Jammer, the collection extends beyond footwear. Bold graphic tees and hoodies showcase the Más Tiempo wordmark, while “World Tour” text adorns woven shorts, half-zip track tops, and even football jerseys. Festival essentials like a body bag and a five-panel cap round out the apparel lineup, ensuring you’re fully equipped for the summer circuit.
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The centerpiece of the collection, however, is a fresh interpretation of Skepta’s signature PUMA Velophasis sneaker. This sleek iteration ditches the intricate weaving of previous models, opting for a simplified aesthetic with bold angular cutouts. The result? A futuristic silhouette that subtly channels Y2K design principles. Staying true to the Más Tiempo spirit, the shoe features a black and grey upper punctuated by vibrant purple accents. “Más Tiempo” branding proudly takes center stage on both the tongue and heel, solidifying the collaboration.
Complementing the Velophasis, a capsule apparel collection takes inspiration from the sneaker’s design. Think football kits, shorts, and an innovative anorak-rugby hybrid – all crafted with a color scheme that mirrors the footwear. Black and white form the base, accented by pops of bright pink for a truly festival-ready aesthetic.
The full PUMA x Más Tiempo collection will be available starting July 19, 2024, on PUMA.com, at PUMA flagship stores, and selected retailers.
