The Three Stripes brand steps up its running game with a vibrant refresh of the adidas SUPERNOVA franchise, injecting a joyful spark into your daily miles. This isn’t just about aesthetics, though. The revamped collection, available now, prioritizes comfort above all else, aiming to be the antidote to the biggest pain point for runners: uncomfortable shoes.
The franchise boasts three distinct silhouettes: the award-winning SUPERNOVA RISE, joined by newcomers SUPERNOVA SOLUTION and SUPERNOVA STRIDE. Each model features the re-engineered Dreamstrike+ foam, inspired by the Adizero’s LIGHTSTRIKE PRO but tweaked for superior comfort and cushioning. Think of it as your feet sinking into plush clouds, not harsh pavement.
But comfort isn’t just about softness. The SUPERNOVA family understands the importance of support. The RISE employs Support Rods for smooth transitions, while the SOLUTION boasts dual-density Stability Support Rods for targeted medial support. Both the SOLUTION and STRIDE utilize a durable Adiwear outsole with strategic cutouts for optimal traction, ensuring you grip the ground confidently.
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While the collection boasts a head-turning Orange Spark colorway, complemented by matching apparel, the focus remains firmly on function. A recent adidas study revealed that 47% of runners cite uncomfortable shoes as their biggest barrier to enjoying a run. The SUPERNOVA franchise directly addresses this concern, aiming to be the missing piece that gets you lacing up and hitting the pavement.
The study also identified the ideal running conditions: a sunny 19.8-degree morning with a gentle breeze. While you can’t control the weather, you can control your footwear. The SUPERNOVA lineup, priced between €120 and €150 and available on adidas.com, might just be the key to unlocking those perfect runs, free from discomfort and full of joyful strides.
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