Today marks the most eagerly awaited day for all sneakerheads, Air Max Day, JD Sports has shed light on the model reigning supreme – the Nike Air Max 90. This revelation comes after the renowned retailer conducted extensive research, analyzing TikTok hashtag views, film and TV appearances, song lyric mentions, and Google search demand.
The Nike Air Max 90’s dominance is undeniable. With a staggering 216 million TikTok hashtag views, it firmly establishes itself as a social media sensation. Its cultural impact extends even further, gracing the screens of 17 different films and TV shows over the past year, including high-profile productions like Barbie and Mission Impossible: Dead Reckoning. Remarkably, the Air Max 90 finds itself immortalized in no fewer than 84 song lyrics, cementing its status as a true pop culture icon.
But the Air Max 90’s prowess doesn’t stop there. JD Sports’ research reveals that it ties with the Air Max 95 as the most frequently searched Air Max model on Google, with a staggering 1 million monthly queries. This level of online interest speaks volumes about the enduring allure of this timeless sneaker.
While the Air Max 90 reigns supreme, other models in the Air Max lineup have also left an indelible mark on sneaker culture. The Air Max 95, for instance, boasts an impressive 379 million TikTok hashtag views, securing its place as a social media darling. The Air Max 97, with 241 million hashtag views and 53 song lyric mentions, further solidifies its status as a cultural phenomenon.
According to JD Sports’ research, the Nike Air Max 90 scored an impressive 8.94 out of 10, outpacing the Air Max 95 (7.44) and the Air Max 97 (6.29). This comprehensive analysis cements the Air Max 90’s position as the most popular Air Max sneaker, a testament to its enduring legacy and cultural significance.
While some might debate the methodology, JD Sports‘ research offers a fascinating glimpse into how cultural touchstones like social media, film, music, and even internet searches can influence sneaker trends. It also cements the Nike Air Max 90’s status as a cultural icon that transcends generations and styles.