The New Balance 550, a retro basketball shoe that skyrocketed in popularity after its reintroduction by Aimé Leon Dore in 2020, is back in the spotlight with the release of the “Sea Salt” pack. Available now directly from New Balance, the pack features four different colorways that embody the vintage aesthetic that made the 550 a fan favorite.
Each shoe in the “Sea Salt” pack features a pre-aged look with yellowed midsoles and off-white leather uppers that give the impression of a beloved classic sneaker. The four colorways – Black, Marsh Green, Agate Blue and Blast Red – offer a range of options for those looking to add a touch of retro style to their shoe collection.
The New Balance 550 “Sea Salt” Pack is inspired by the brand’s collaboration with Aimé Leon Dore, who was instrumental in catapulting the 550 into the spotlight. The subtle yet bold color accents on each shoe pay homage to the original collaboration, while allowing the “Sea Salt” pack to stand on its own.
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Despite the ebb and flow of popularity that many 1980s retro basketball shoes have experienced, the New Balance 550 remains a highly sought after model. The release of the “Sea Salt” Pack is a testament to the enduring appeal of this classic silhouette and its ability to capture the hearts of sneaker enthusiasts.
Each pair in the New Balance 550 “Sea Salt” Pack is available for $110 directly from the New Balance online store.
