In the heart of Singapore’s vibrant Orchard Road, a beacon of athletic passion has risen. Nike Orchard Road is a temple dedicated to empowering every athlete, from seasoned champions to those taking their first tentative steps toward an active life. This sprawling 28,000-square-foot oasis, Nike’s largest mono-brand store in Asia outside of China, pulses with the energy of a city passionate about sport and movement.
Stepping into Nike Orchard Road is like entering a meticulously curated playground for the active soul. Walls adorned with the latest Nike and Jordan brand footwear and apparel whisper the promise of performance and cutting-edge style. Local insights guide the selection, ensuring that every item meets the unique needs of the Singaporean athlete, whether chasing personal bests or rocking the latest trends.
“This isn’t just a store,” says Frank Ha, VP, APLA Nike Direct, his voice brimming with excitement, “it’s an invitation to one of the world’s most dynamic cities to experience the heart of Nike’s passion for sport and innovation.” He emphasizes the store’s commitment to inspiring consumers, especially women, to discover their love of movement.
Nike recognizes that the future of sport is in the hands of women and girls. This commitment is evident on the first floor, where a dedicated space showcases the latest offerings for female athletes that seamlessly blend performance with style. Innovative bra and leggings displays demystify product features to ensure every woman can find the perfect fit and support to fuel her athletic pursuits.
But Nike Orchard Road is also a dynamic space for athletes to connect, grow and thrive. The Swoosh Studio, a vibrant hub for sports, wellness and creativity, ignites the active spirit with classes, workshops and community events led by Nike coaches, trainers and local experts. Style and creativity workshops take center stage, empowering women to expand their self-expression on and off the field.
You may also like:
Fueling that self-expression is the immersive Nike By You customization experience on the third floor. Here, Nike members can unleash their inner artist and transform blank canvases into personalized masterpieces. For the grand opening, Singaporean female artists, whose designs are inspired by the city’s vibrant sports scene and athlete stories, will offer exclusive customization options.
Curated shopping journeys, localized product assortments and exclusive member events create a sense of belonging, a community where everyone can win in sports, every day. This is a testament to Nike’s unwavering commitment to equipping and empowering athletes, especially women, to not only play the game, but to fall in love with the essence of movement.
Nike Orchard Road
290 Orchard Road
04-42
Singapore, 238859, SG
© Nike
