Lil Yachty, the Atlanta rapper celebrated for his expansive sneaker collection, is set to release his own Nike Air Force 1 Low “Concrete Boys”, furthering his influence in the footwear scene. Known for his deep affinity for sneaker culture, he has become an integral figure in bridging hip-hop and fashion among the younger generation.
Over the years, Lil Yachty has woven himself into the fabric of Nike‘s advertising efforts. He has appeared in campaigns for Nigel Sylvester’s Jordan 4 RM and modeled the recent Nike x Cactus Plant Flea Market collaboration. His appearances on Nike’s SNKRS platform have hinted at an evolving partnership, culminating in this official collaboration.
The Nike Air Force 1 Low “Concrete Boys” showcases a timeless design infused with personal touches. It features a smooth white tumbled leather upper complemented by dark navy accents on the lining and outsole. This colorway is a nod to the general releases of the early 2000s, a period that resonates deeply with Lil Yachty’s aesthetic preferences. His admiration for the era is well known, as evidenced by previous friends and family editions that reference designers like Nigo and classic Air Force 1 iterations like the “West Indies”.
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Distinctive branding elements celebrate his Concrete Boys label. A stickman logo adorns the heel overlay, while packaging reflects the collective’s unique style. Co-branded tongue tabs and photo blue insoles feature Lil Yachty’s signature “It’s Us” adlib, adding a personal layer to the collaboration.
The journey to this milestone has been one of perseverance. After seven years of pursuing a collaboration with Nike, Lil Yachty’s vision is finally coming to fruition. Previously an ambassador for Reebok, he has embraced Nike wholeheartedly, frequently wearing exclusive sneakers at major events such as the Nike World Basketball Festival in New York City.
Fans got an exclusive look at the “Concrete Boys” Air Force 1 via Lil Yachty’s Close Friends feature on Instagram. The sneakers are expected to make their public debut at ComplexCon on November 16th and 17th.
