C.P. Company and ASICS Reimagine the GEL-QUANTUM 360 VIII

C.P. Company and ASICS join forces to reimagine the GEL-QUANTUM 360 VIII. Urban agility meets natural forms in a collaboration for the streets.

par Duc Tran 2 minutes de lecture
2 minutes de lecture

Two titans of the footwear industry, C.P. Company and ASICS SportStyle, have joined forces to deliver their first-ever collaboration, reimagining the iconic GEL-QUANTUM 360 VIII with a focus on urban agility, innovation, and timeless design.

C.P. Company et ASICS réimaginent la GEL-QUANTUM 360 VIII
C.P. Company and ASICS Reimagine the GEL-QUANTUM 360 VIII

Drawing inspiration from C.P. Company’s “Urban Agility” concept, the cornerstone of their “Metropolis” Series, this special edition GEL-QUANTUM 360 VIII embodies the spirit of modern cityscapes. Think sleek lines, functional details, and a touch of futuristic flair, all informed by the brand’s legendary Metropolis Jacket from the Urban Protection Project.

C.P. Company et ASICS réimaginent la GEL-QUANTUM 360 VIII
C.P. Company and ASICS Reimagine the GEL-QUANTUM 360 VIII

The collaboration was first unveiled during Paris Fashion Week in a space designed to evoke the city’s multifaceted energy: the rush of traffic, the soft hum of street lights, and the very texture of building bricks. This immersive environment served as the creative springboard for the shoe’s design, resulting in a fusion of natural forms and interlocking structures.

The upper boasts 5D printed details that mimic ergonomic shapes found in nature, while the advanced TRUSSTIC™ technology and external back counter ensure stability and a dynamic aesthetic. Comfort and performance are paramount, with the midsole featuring DIVISION SPACE™ technology for enhanced cushioning and reduced weight. Additionally, the FF BLAST™ PLUS ECO cushioning incorporates at least 20% biomass derived from sugar cane, offering both eco-conscious innovation and resilience underfoot.

C.P. Company et ASICS réimaginent la GEL-QUANTUM 360 VIII
C.P. Company and ASICS Reimagine the GEL-QUANTUM 360 VIII

This highly anticipated collaboration drops on February 22nd at C.P. Company and ASICS flagship stores, online at cpcompany.com and asics.com, and in select stores worldwide.

© ASICS

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