Are you tired of feeling drained during your runs? Do you crave that extra burst of energy to push yourself further? Look no further than the latest innovation from adidas: the adidas Ultraboost 5. This highly anticipated shoe promises to be the brand’s best running offering yet, boasting a re-engineered midsole with a whopping 9mm more Boost for an unprecedented level of energy return.
Designed specifically for runners seeking to maximize their performance, the Ultraboost 5 goes beyond just a comfortable running shoe. Recognizing the challenges faced by today’s young adults, adidas commissioned research that revealed a significant concern: energy levels. A staggering 21% of 18-24 year olds reported energy as their biggest obstacle. Dr. Eliza Filby, a Historian of Generational Evolution who led the study, shed light on this trend: “This generation experiences immense pressure, burnout, and disorientation. With so many demands on their time and energy, physical activity often falls by the wayside. Despite the well-documented endorphin boost from exercise, 60% of those who don’t prioritize running cite low energy as the primary reason.“
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The Ultraboost 5 tackles this head-on by incorporating a revolutionary LIGHT BOOST™ midsole packed with 9mm more energy-returning foam. This innovative design delivers several key benefits: reduced weight, enhanced cushioning, and a remarkable 2% improvement in forefoot energy return compared to the Ultraboost Light 1. The secret lies in the Boost technology itself. As your foot strikes the ground, the responsive midsole instantly rebounds, propelling you forward with minimal energy expenditure. This allows you to run farther with the same level of effort, maximizing your workout.
Comfort is paramount for any runner, and the Ultraboost 5 doesn’t disappoint. The shoe features a brand new, adaptive Primeknit upper that conforms to your foot shape for a personalized fit. This upper prioritizes breathability in key zones, ensuring your feet stay cool and comfortable throughout your run.
“The Ultraboost is a running legend, and this iteration is simply our best yet,” declared Simon Lockett, Footwear Product Marketing Category Director at adidas. “A staggering 82% of testers preferred the Ultraboost 5’s energy return over their current shoes, and a significant 70% reported having more fun while running in them,” Lockett continued. “Enhanced energy return and a lighter weight than ever before – that’s the enduring power of the Ultraboost.“
adidas understands that peak performance requires a holistic approach. To keep runners energized throughout their training journey, the brand has partnered with nutritionist and adidas Runners Captain, Kiara Mayo. This collaboration brings forth a collection of energy-rich recipes specifically designed to fuel runners before and after their workouts. Additionally, adidas has launched an exclusive content series featuring running enthusiasts from around the world, including German fashion icon Caro Daur, Mexican online personality Juan Bertheau, and Brazilian social media star Jade Picon. These running leaders will share their personal tips and tricks for maintaining peak motivation.
The adidas Ultraboost 5 launches for both men and women in a sleek white and grey base, accented with vibrant pops of “Spark Orange” and “Lucid Pink.” These color choices symbolize the energetic surge the shoe unlocks. Available for €180 and upwards, the Ultraboost 5 and the Ultraboost 5X can be purchased in-store and online at adidas.com/running-shoes. Early access is available today for adidas adiClub members.
