PUMA and Formula 1 have finally unveiled their highly anticipated first full collaborative capsule collection. This partnership marks a significant moment for both brands, solidifying PUMA’s official supplier status in Formula 1 and offering a stylish tribute to the high-octane world of racing.
The collection boasts three distinct footwear options, each reimagined with a Formula 1 flair. Leading the pack is the Future Cat Motorsport, a driving shoe specifically designed for performance. Its sleek partial leather upper complements the ProFoam technology in the midsole, ensuring both comfort and control. This model comes in classic black and white variations, both accented with pops of red on the trim, branding, and laces.
For those seeking a more classic silhouette, the CA Pro – a PUMA tennis shoe with a rich heritage dating back to 1982 – gets the Formula 1 treatment. Available in black and white, this shoe seamlessly integrates F1 branding throughout, including a unique keychain and special metal lace dubraes. Rounding out the footwear selection is the Leadcat 2.0 slide, offered in a versatile black and white colorway alongside a vibrant pink option.
The PUMA x Formula 1 capsule extends beyond footwear, encompassing a range of apparel that embodies the spirit of the racetrack. Fans can choose from tracksuits, hoodies, T-shirts, sweatpants, and even a football jersey, all adhering to the same sleek color schemes.
PUMA’s commitment to Formula 1 isn’t new. They’ve been involved in the sport since 2001 through individual team sponsorships. However, the official supplier partnership signifies a deeper connection. This strategic move coincides with Formula 1’s surge in popularity, further amplified by the involvement of creative director A$AP Rocky, whose streetwear influence adds a fresh perspective to the collection.
The inaugural PUMA x Formula 1 capsule is available now, offering something for every fan. Prices range from a budget-friendly $40 for the slides to $120 for the CA Pro sneakers, with apparel pieces falling within a similar range.