PUMA and COPERNI, two brands renowned for their cutting-edge design and technological prowess, have teamed up to create a footwear standout that pushes the boundaries of sport and fashion. The groundbreaking PUMA x COPERNI 90SQR is a revolutionary hybrid creation that seamlessly blends the performance specifications of a football boot with the refined aesthetics of high-end streetwear.
A visionary fusion of sport and fashion
Inspired by PUMA‘s FUTURE football boot, renowned for its innovative technology and dynamic design, the 90SQR embodies a futuristic approach to footwear. The structural silhouette and geometric lines of the sneaker are inspired by Brutalist architecture, adding a touch of raw elegance to the design.
A fusion of performance and style
Engineered to the highest standards, the 90SQR uses advanced materials and construction techniques that mimic the performance of a football boot. The sneaker’s taped seams and mesh base provide both stability and breathability, while the square toe adds a unique touch of high fashion flair.
“We are very proud of this collaboration with PUMA,” said Sébastien Meyer and Arnaud Vaillant, co-founders of COPERNI. “It is a big milestone for a designer to launch his first sneaker and the 90SQR embodies all our shared values: innovation, minimalism and uniqueness. We look forward to launching more PUMA x COPERNI products in the near future.“
A statement of futuristic style
The 90SQR comes in three colourways – White, Asphalt and Mad Yellow – each offering a distinct yet cohesive aesthetic. The sleek design is further enhanced by COPERNI branding on the heel and co-branding on the lace tips, reinforcing the sneaker’s unique identity.
“From a material point of view, it’s all about performance,” explains Heiko Desens, PUMA’s Global Creative Director. “We stayed very close to the material specifications of performance boots. The square toe is the strongest design feature that takes it out of the athletic world because it’s such a classic shape and it represents a high fashion shoe.“
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Elevating movement with elegance
Photographed by renowned artist Paul Kooiker, the 90SQR campaign visuals capture the sneaker’s graceful movement and elegant fusion of form and function. The images showcase the 90SQR’s geometric lines against the natural contours of the human body, highlighting its ability to elevate any outfit.
A symbol of innovation and collaboration
The PUMA x COPERNI 90SQR marks a significant milestone in the partnership between the two brands, showcasing their shared commitment to pushing the boundaries of footwear design and innovation. The sneaker is a testament to their ability to seamlessly blend sport and fashion, creating a product that is both aesthetically refined and technologically advanced.
Available from 19 January 2024 in COPERNI stores and on coperniparis.com, and from 22 January at selected retailers.
Key Points
- The PUMA x COPERNI 90SQR is a hybrid creation that combines the performance of a football boot with the refined aesthetic of high-end streetwear.
- Inspired by PUMA’s FUTURE football boot and high-tech innovation.
- Features a structured silhouette and geometric lines inspired by Brutalist architecture.
- Offers a fusion of performance and style with advanced materials and construction techniques.
- Available in three colorways: White, Asphalt and Mad Yellow.
- Features COPERNI branding on the heel and co-branding on the tip.
© PUMA
