Bad Bunny and adidas Originals have once again pushed the boundaries of sneaker design with their latest collaboration, the Adizero SL 72. This innovative release combines the classic SL 72 upper with the cutting-edge Adizero outsole, creating a unique fusion of retro and modern aesthetics.
The Adizero SL 72 represents a bold step forward in the ongoing partnership between the Puerto Rican superstar and the German sportswear giant. Blending elements from the ’70s and ’00s, this sneaker offers a fresh take on adidas’ rich heritage while embracing contemporary performance technology.
The Adizero SL 72 features a deconstructed design that showcases its hybrid nature. The upper features the familiar mesh and suede construction of the original SL 72, while the Adizero sole unit provides enhanced comfort and responsiveness. Leather panels and additional mesh panels create an intricate layering effect that adds depth to the silhouette.
adidas has incorporated both the iconic Trefoil logo and the modern Badge of Sport into the design, symbolizing the seamless integration of past and present. This attention to detail reflects the brand’s commitment to honoring its heritage while embracing innovation.
The collection includes three different colorways, each offering a unique interpretation of the Adizero SL 72:
- Wonder White: A tonal off-white edition that pays homage to previous Bad Bunny collaborations with a subtle light blue accent reminiscent of the “San Juan” gazelle.
- Multicolor: This vibrant option highlights the hybrid nature of the shoe with high-visibility orange and yellow contrasting against a white and blue base.
- Brown and Orange: A more subdued yet eye-catching combination that balances the other two.
The “Shift the Timeline” campaign that accompanies the release cleverly plays with the concept of merging different eras. Using creative visual techniques such as double exposures and mixed media, the campaign highlights the versatility of the Adizero SL 72 and its ability to bridge performance, comfort and high fashion.
Bad Bunny’s influence is evident in the bold, irreverent spirit of the design. A global icon known for pushing boundaries, his collaboration with adidas continues to redefine sneaker culture and offer fans new ways to experience familiar silhouettes.
Mark your calendars for December 14th when the Adizero SL 72 will be available for purchase. The “Wonder White” and “Blue” colorways are confirmed for this initial release, while the brown and orange versions have yet to be announced.
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You can enter a sweepstakes via the adidas CONFIRMED app, which is now open. The sneakers will also be available at adidas.com/badbunny and adidas Flagship Stores. Each pair retails for $160 USD.
