Former President Donald Trump has once again plunged into the sneaker world with the launch of his limited-edition “FIGHT FIGHT FIGHT High-Tops.” These sneakers, priced at $299, showcase a controversial image of Trump with raised fists taken moments after the assassination attempt he faced during a rally in Butler, Pennsylvania. The image, now widely circulated, captures Trump shouting “fight, fight, fight” – a phrase that has become a rallying cry for his supporters.
The sneakers, available on Trump’s website gettrumpsneakers.com, are limited to 5,000 pairs, with a purchase limit of three pairs per customer. Adding to the allure, ten pairs have been randomly autographed by the former president. This release follows Trump’s foray into the footwear market earlier this year with his “Never Surrender” sneakers, launched at Sneaker Con in Philadelphia.
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However, the launch has ignited criticism, with many deeming it insensitive to profit from such a grave event. The website describes the sneakers as a tribute to Trump’s “unwavering determination and bravery,” urging buyers to “show your support and patriotic pride.” This narrative has further fueled accusations of exploiting a national tragedy for personal gain.
Adding another layer to the controversy is Trump’s history with the footwear industry. During his presidency, Trump imposed hefty tariffs on goods imported from China, significantly impacting the U.S. footwear industry. These tariffs led to increased footwear prices, burdening American consumers and businesses. Critics argue that this latest venture exposes the hypocrisy of profiting from an industry he previously disadvantaged.
The “FIGHT FIGHT FIGHT High-Tops” are expected to ship in September or October. Whether this latest venture will resonate with Trump’s base or further alienate critics remains to be seen. One thing is certain: Donald Trump understands the power of branding and is adept at keeping himself in the headlines.
