Rihanna’s latest collaboration with PUMA takes the iconic Creeper silhouette to luxurious new heights with the FENTY x PUMA Creeper Phatty Earth Tone collection. Crafted from premium nubuck materials and accented with subtle gold detailing, the Creeper Phatty Earth Tone offers a fresh take on a beloved sneaker design.
The original PUMA Creeper, launched in 2015, was a game-changer. This platform iteration of the classic Suede sneaker quickly amassed a devoted following and was named Shoe of the Year by Footwear News in 2016. The silhouette’s bold design not only left a mark on sneaker culture but also significantly boosted PUMA‘s brand recognition and influence.
Rihanna’s newest interpretation, the Creeper Phatty, takes the audacity of the original Creeper and dials it up a notch. This iteration features an oversized design and a stacked gum sole for a truly statement-making look.
The FENTY x PUMA Creeper Phatty Earth Tone collection caters to a wide range of tastes with three distinct colorways – Totally Taupe, Green Fog, and Warm White – available in adult, junior, pre-school, and infant sizes.
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Totally Taupe is the perfect neutral for transitioning between styles, allowing you to create monochromatic looks or elevate your everyday outfits. Green Fog, a color that represents wisdom and intelligence, is a soft shade that delivers both power and trend. Warm White, on the other hand, pairs beautifully with crisp white fits for a fresh spring palette.
The FENTY x PUMA campaign, masterfully shot by photographer Philippa Price, cleverly expands on the concept of “creeping,” playing with ideas of subtle movement and unexpected appearances. The campaign’s imagery utilizes carefully composed tone-on-tone visuals to create a sense of dynamic camouflage.
The exclusive Taupe colorway of the Creeper dropped on April 17th at 12 AM EST exclusively on PUMA.com. However, the Green Fog and Warm White colorways are still available for purchase on PUMA.com, PUMA stores, and select global retailers, including Foot Locker, JD Sports, and Zalando. Prices range from €65 for infants to €140 for adults.
