Reebok collaborates with star quarterback Justin Fields on a new footwear collection that merges high performance with community impact. The Reebok Justin Fields collection, launching September 12th, features three footwear styles: the Nano X4 training shoe, the FloatZig 1 running shoe, and the kids’ Zig Dynamica 2.0. Each model incorporates custom sockliners emblazoned with the collection’s motto, “Evening the Playing Fields,” reflecting Fields’ commitment to empowering youth.
“It’s an honor to launch the Justin Fields Collection with Reebok and continue our shared mission of supporting the next generation of athletes,” said Fields, emphasizing the personal significance behind the collection. “The collection is designed [to] pay homage to my roots and the community around me.”
This collaboration signifies a shared dedication to social responsibility. The collection aligns with Reebok’s 2024 “Human Rights Now! ‘Evening the Playing Field‘” initiative, highlighting Fields’ work with the Justin Fields Foundation. The foundation focuses on strengthening communities through various avenues, including youth empowerment, scholastic achievement, and health and wellness programs.
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To further solidify this commitment, Reebok is donating $30,000 to the Justin Fields Foundation, amplifying the collection’s message of support for future generations. This financial contribution underscores Reebok’s commitment to fostering positive change alongside their athlete partnerships.
Portia Blunt, Reebok’s SVP of Product, Creative Direction & Social Impact, expressed enthusiasm for the partnership: “We’re proud to partner with Justin as he continues to uplift and inspire so many young athletes. At Reebok, it’s our goal to inspire human rights and human movement for all, and Justin absolutely champions that mission and takes it to new heights.”
The Reebok Justin Fields collection will be accessible to consumers globally through Reebok.com and select retailers beginning September 12th.
