Get ready to celebrate the Year of the Dragon in style with the latest collaboration between PUMA and STAPLE. This sizzling collection, coming soon, blends streetwear heat with traditional Lunar New Year flair, offering a must-have wardrobe refresh for sneakerheads and fashion enthusiasts alike.
STAPLE’s iconic “S” dragon logo takes center stage, emblazoned across apparel and footwear in a bold black, gray and pink colorway. More than just visually striking, the collection delves into the rich tapestry of Lunar New Year customs, incorporating traditional graphics inspired by the holiday’s craftsmanship and heritage.
Adding a touch of authenticity to the campaign is the New York Chinese Freemasons Athletic Club (CFMAC), the city’s oldest lion dance troupe. These masters of movement bring the collection to life, showcasing the cultural significance and vibrant energy of the lion dance. Founded in 1956, CFMAC goes beyond performance to foster cultural understanding and leadership in youth through martial arts and athletics.
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From statement tees and hoodies to sleek sneakers, the PUMA x STAPLE Lunar New Year collection offers a variety of styles. With prices ranging from a budget-friendly $45 to $130, there’s something for every dragon lover. Mark your calendars as the collection launches January 30th at staplepigeon.com and February 1st at PUMA.com.
