Mark your calendars, sneakerheads, because the PUMA Mostro is about to burst onto the scene with a show unlike any other. On the 8th of February at the iconic Park Avenue Armory, the sportswear giant will open the doors for a Mostro morphosis, an event celebrating the return of a legendary sneaker and setting the stage for a Fashion Week to remember.
Get ready to enter another world where humans and monsters mix in the PUMA Mostro, a shoe that’s as daring as its Italian namesake. Ripped from the depths of the PUMA archives, this low-profile icon has a spiked sole that’s ready to take on the concrete jungle and a versatile strap closure that lets you customise your swagger. But the Mostro is more than a shoe; it’s a statement, a rebellion against the ordinary, a whispered echo of Y2K futurism ready to rock the present.
Heiko Desens, PUMA‘s creative director, isn’t shy about the show’s ambitions: “We’re celebrating the comeback of a legend, but we’re also pushing boundaries. This is about revealing Mostro concepts that whisper of tomorrow, building the sneaker archive of the future.“
You may also like:
And PUMA isn’t alone in its excitement. The Council of Fashion Designers of America (CFDA) is thrilled to have the brand back in the Big Apple: “PUMA’s energy is contagious,” says Steven Kolb, CFDA CEO. “Their show on the eve of New York Fashion Week is the perfect prelude, a promise of creativity and a hint of the wild that’s to come.”
Light, music, projections and experiential elements will transform the Park Avenue Armory into a portal to PUMA Mostro’s universe. Musical guests and collaborating talent will be announced closer to the date, but one thing’s for sure: this is one show you won’t want to miss.
