The PUMA archives are more than just memories – they’re a treasure trove of boundary-pushing designs begging for a modern revival. Enter the PUMA Mostro, a sneaker that stormed onto the scene in 1999 with a mutant blend of track and surf aesthetics, and is now ready to reclaim its crown.
Imagine a sleek, ’60s-inspired sprinting spike transformed into a laid-back ’80s surf shoe. That’s the lineage of the Mostro, a clash of cultures woven into a low-profile silhouette that’s both familiar and fiercely original. The signature spiked sole bites into the pavement, while the versatile strap closure cinches for a custom fit that’s as flexible as it is comfortable.
But the 2024 PUMA Mostro isn’t just a museum relic. It’s a statement piece for the modern monster, reimagined with a breathable mesh upper and metallic silver PUMA Formstrip. The Lycra lining adds a touch of luxury and the elastic strap closure keeps things secure without sacrificing ease.
Photographer Chris Maggio captures the essence of the Mostro through the lens of New York City, where diverse personalities strut their stuff with bold individuality. Like the shoe itself, the campaign’s heroes – a Gen-Z tastemaker and a wide-eyed tourist – defy expectations and embrace their unique styles.
The PUMA Mostro is reborn. A groundbreaking design in 1999, it’s now a creation that effortlessly blurs the lines between sport and style. And on 13 January 2024, you can claim your piece of this avant-garde legacy at PUMA.com and select retailers including Dover Street Market, Slam Jam, VooStore, Kith, The Broken Arm, LN-CC, END. Clothing and WORKSOUT.
Key Points
- Hybrid design: Mixes ’60s sprint spikes with ’80s surf shoes for a unique look.
- Iconic features: Signature spiked sole and versatile strap closure remain true to the original.
- Modern materials: Breathable mesh upper and lycra lining for comfort and style.
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