PUMA Easy Rider Vintage, "Glacial Gray" Colorway Reimagines a 70s Icon

Few sneakers have the heritage and charm of the PUMA Easy Rider. When it debuted in 1977, this retro runner was a revolution, igniting a global jogging craze with its innovative technology and sleek design. Now, in 2024, PUMA brings the Easy Rider back to the track in a premium “Glacial Gray” makeover that celebrates both heritage and family.

PUMA Easy Rider Vintage, le coloris “Glacial Gray” réimagine une icône des années 70 — _{© PUMA}

The PUMA Easy Rider Vintage is not just a reissue, it’s a thoughtful tribute to the original. The padded nylon upper, a hallmark of the ’70s silhouette, remains, its clean lines complemented by rugged suede reinforcements at the toe and heel. The iconic outsole with its shock-absorbing rubber studs makes a triumphant return, offering both the style and cushioning that made the Easy Rider a pioneer in its time.

PUMA‘s “Glacial Gray” colorway brings a contemporary cool to the classic design. The muted tones, reminiscent of a frosted mountain landscape, evoke a sense of calm confidence and timeless appeal.

The accompanying campaign for the PUMA Easy Rider Vintage goes beyond the product launch and delves into the heart of family bonds. Through intimate portraits and everyday moments, PUMA explores the diverse tapestry of family bonds, from playful childhood scenes to a quiet reverence for shared history. It’s a heartwarming story that resonates far beyond the realm of sneakers, reminding us of the enduring power of family and the stories woven within its warmth.

Key points:

Iconic 1977 silhouette reimagined with premium materials and contemporary appeal.
“Glacial Gray” colorway offers a cool, timeless aesthetic.
Faithful to the original with classic padded nylon uppers, suede, reinforcements and legendary spring leg outsole.
Limited edition release adds a touch of exclusivity.

This first “Glacial Gray” drop, available in limited quantities on PUMA.com and at select retailers including Bodega, Atmos and Sneakersnstuff, is just the beginning. A second colorway, “Dewdrop,” promises to blossom later this year, adding another chapter to the Easy Rider Vintage saga.