The PUMA Easy Rider, a game-changing design that revolutionized the jogging craze of the 1970s, makes a triumphant return for 2024. Introduced almost a half-century ago in 1977, the Easy Rider quickly became a staple of terrace culture, adopted by football casuals who appreciated its unique style and comfort.
As one of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole features conical-shaped studs that effectively dampen impact. This studded sole unit, a key part of the shoe’s design DNA, remains the Easy Rider’s most visually distinct feature, setting it apart from other sneakers of its era.
The PUMA Easy Rider 2024 stays true to its roots, with a wedge-shaped profile, heel counter, and superlight padded nylon upper that pay homage to the original. These design elements not only provide a nostalgic appeal but also ensure the shoe remains comfortable and functional for modern-day wear.
PUMA’s latest campaign for the Easy Rider commemorates the importance of family ties, reflecting the generational link through design. This connection is evident in the shoe’s timeless appeal, as it continues to resonate with sneaker enthusiasts of all ages.
Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider, generating excitement among collectors and fans of the iconic silhouette. Now, the retro runner returns in two new classic, ’70s-inspired color schemes – “Black” and “Yellow” – available in full-size runs for the whole family.
You might also read:
Sneaker enthusiasts and fans of classic footwear can get their hands on the PUMA Easy Rider in “Black” and “Yellow” colorways from PUMA.com, PUMA flagship stores, and selected PUMA retailers.
