The iconic Nike Air Force 1 Low continues to push boundaries, as evidenced by the upcoming “404 Error” iteration, set to release under Nike’s groundbreaking web3 platform, .SWOOSH. This latest offering seamlessly blends the realms of digital innovation and classic sneaker culture, further solidifying Nike’s position at the forefront of the metaverse revolution.
Drawing inspiration from the digital world, the “404 Error” Air Force 1 Low features a striking “Racer Blue” patent upper that foregoes the traditional Swoosh logos, opting for a sleek, minimalist aesthetic. The shoe’s tongue cleverly incorporates a tongue-in-cheek message, “404 Error, the requested upper was not found. Try again,” playfully alluding to its exclusive nature and the ever-evolving digital landscape.
The attention to detail extends beyond the sneaker itself, with the packaging serving as an extension of the digital theme. The inside-out Air Force 1 box is adorned with a myriad of digital elements, accompanied by a distinctive .SWOOSH sticker that adds an extra layer of authenticity. The insoles, too, pay homage to the tech-inspired motif, featuring lines of code that serve as a subtle nod to the shoe’s digital roots.
The “404 Error” Air Force 1 Low represents a perfect synergy between the physical and digital realms. By incorporating elements of web3 technology and the metaverse, Nike has created a sneaker that not only appeals to sneaker enthusiasts but also resonates with those immersed in the digital world.
The .SWOOSH x Nike Air Force 1 Low “404 Error” (style code: HJ1060-400) is set to release in 2024, available through Nike.com and select retailers, with a retail price of $150.
© Nike