Nike and Jordan Brand have teamed up to create a retail experience unlike any other in Latin America. Named “Nike & Jordan World of Flight Mexico City,” the store opened its doors on July 11th. It’s a three-story monument to athleticism, innovation, and community, clocking in at a staggering 22,000 square feet. This marks a double win for sneakerheads south of the border – not only is it Nike, Inc.’s biggest retail space in Latin America, but it’s also the first-ever Jordan World of Flight experience in the entire region.
“Nike & Jordan World of Flight Mexico City enables us to serve and celebrate athletes across Latin America and their passion for sport and culture like never before,” says Doug Bowles, Vice President and General Manager for Nike in Latin America. He emphasizes the store’s focus on fostering a sense of belonging within the Nike family, promising “exclusive products and member-only events from both brands” as an invitation for the Latino community to join the movement.
Here, Nike Members get VIP treatment, with access to exclusive events that bring together sport, wellness, and creativity. Imagine rubbing shoulders with elite Nike and Jordan Brand athletes, local clubs, and collaborators – all under one roof.
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For Jordan Brand devotees, the offerings are nothing short of heavenly. This Mecca of footwear features a constant stream of high-heat sneaker drops, alongside hyperlocal apparel that reflects the city’s unique style. The Jordan Workshop adds another layer of personalization, allowing fans to customize iconic styles like the Air Jordan 1 and Diamond Short, turning them into one-of-a-kind pieces. A curated selection of local basketball-inspired artwork and photography adorns the walls, showcasing the city’s vibrant creative scene. And for those who crave a sense of community, The Lounge serves as a dedicated gathering space for basketball enthusiasts. Plus, Jordan fanatics can conveniently pick up their coveted SNKRS Web orders right in-store.
The Nike Mexico City experience runs parallel to the Jordan Brand section, catering to passionate local athletes. Direct access to the latest Nike innovations sits side-by-side with immersive customization opportunities. The first floor caters specifically to women and girls, reflecting Nike’s dedication to creating meaningful experiences designed just for them.
Head to the second level, and you’ll find Nike By You, a haven for creative expression. Here, Nike Members can unleash their inner designer by customizing select footwear and apparel with exclusive graphics and accessories. But that’s not all – a limited-edition collection of T-shirts, laces, and dubraes, created in partnership with the local creative studio TodoBien Estudio, offers a unique piece of Mexico City culture to add to your collection. These limited-edition items are sure to fly off the shelves, so don’t delay!
Rounding out the Nike experience is a dedicated Nike Football zone, located conveniently next to the Nike By You area. Fans can personalize a curated selection of national and club jerseys, both authentic and replica versions, for the ultimate show of team spirit.
