The Marvel universe, Kith and ASICS have joined forces once again to create a comprehensive collection of apparel, accessories, collectibles, and footwear that pays homage to the iconic villains that have captivated audiences for generations. This latest collaboration, which marks the third time the two brands have worked together, celebrates Marvel’s 85th anniversary by reimagining some of the most recognizable Marvel villains through the Kith lens.
According to Ronnie Fieg, Founder, CEO & Creative Director of Kith, “For our third collaboration, we’re celebrating Marvel’s 85th anniversary by paying homage to the characters we all love to hate—the villains.” Fieg’s affection for Marvel’s villains is evident in the attention to detail that has gone into crafting this collection. As he delved deeper into Marvel’s vast archives, he realized that there are more villains than heroes in his top 10 favorite characters. This realization sparked the idea to reimagine some of their most iconic artworks and expand into new product categories.
The partnership between Kith and Marvel is built on a shared ethos that places both brands at the center of cultural influence and as driving forces in the lifestyle space. As Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney, noted, “Our continued partnership with Kith presents our latest collaboration, one bringing Marvel’s 85th anniversary to life with a fashion-forward collection.”
One of the most exciting aspects of this collection is the footwear component, which sees Ronnie Fieg reprising his longtime partnership with ASICS. Fieg and ASICS have designed five custom models inspired by Marvel characters, including Spider-Man & Venom, Green Goblin, Silver Surfer, and Magneto. Each colorway has its own unique color-blocking and material execution, showcasing the attention to detail that has gone into crafting these shoes.
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The Spider-Man and Venom models, which will be sold together in a special double-box set, are a standout feature of the collection. The Spider-Man model channels the iconic red and blue colors in a gradient print on the mesh upper, while the Venom model features mostly black hues with pops of blue. Both models have heel badges asymmetrically branded, with the left featuring the Marvel logo and the right bearing the Fieg logo.
The Green Goblin GT-2160 is another highlight of the collection, with dark greens and bright yellows on the mesh upper alongside grey and black accents. The model is complete with the collaborative Kith for Marvel logo on the tongue and Fieg branding on the heel. The custom-printed insoles displaying the character artwork are a nice touch, adding an extra layer of depth to the shoe.
The Silver Surfer GEL-Kayano 14 is a sleek and stylish addition to the collection, with its silver palette and complementary blue accents on the mid and outsole. The model is complete with the collaborative Kith for Marvel logo on the tongue and Fieg branding on the heel. The Magneto GEL-1130, which features a mesh upper with leather overlays and distinct co-branding, is a unique offering that is sure to appeal to fans of the character.
