The highly anticipated ASICS Novablast 5 is finally here, promising an even more comfortable and energizing running experience. Building on the success of its predecessors, the Novablast 5 incorporates innovative upgrades to the midsole, upper and design, adhering to ASICS‘ design philosophy of continuous improvement, or “kaizen” in Japanese.
The NOVABLAST 5 introduces the full FF BLAST MAX foam midsole, setting a new standard in cushioning technology. Laboratory tests show an impressive 8.5% increase in bounce over its predecessor, making it unique in the ASICS lineup.
“We approached the design and structure of the NOVABLAST 5 shoe in a way that would allow the FF BLAST MAX to show its full potential to the consumer,” said Yosuke Atarashi, Senior Designer of Footwear at ASICS and lead designer of the NOVABLAST 5.
The engineered jacquard mesh upper represents a significant upgrade, offering superior breathability and comfort. Borrowing from the SUPERBLAST series, the gusseted wing design provides optimal foot support during intense workouts.
The pod-like groove configuration in the forefoot area enhances forward propulsion, while the geometric midsole design creates a visual effect that mirrors running motion. These architectural elements work together to deliver an energetic and responsive running experience.
Industry analysts predict strong market performance, citing the extensive technology updates and ASICS’ commitment to continuous improvement through its Kaizen philosophy.
Professional runner Marcus Thompson, who tested the prototype, shares his experience: “The responsiveness is remarkable. The shoe maintains stability while providing exceptional energy return, which is critical for both training and race day performance.“
The geometric design elements serve both aesthetic and functional purposes, creating what ASICS describes as “dimensional warping” during stride. This feature maintains the distinctive visual identity that NOVABLAST users have come to appreciate since the line’s introduction.
Priced at 150 EURO, the ASICS NOVABLAST 5 will be released at December 1, 2024 and is competitively positioned in the premium running shoe segment.