Joe Freshgoods, the renowned Chicago-based designer, recently teased his upcoming collaboration with New Balance on the iconic 990v6 model. This partnership promises to deliver two striking colorways.
The designer took to Instagram to offer a tantalizing glimpse of the project, showcasing color-specific boxes and a rear view of an all-baby blue New Balance 990v6. While the second colorway remains shrouded in mystery, rumors suggest it may be an all-red version that has been circulating in leaked images.
From the limited visuals provided, we can discern that Joe Freshgoods has incorporated his signature “JFG” logo, debossed on the mustache of the shoe. Beneath this, the phrase “Made for Us” appears, hinting at the personal touch and community-focused approach that has become synonymous with his collaborations.
This latest venture follows a string of successful partnerships between Joe Freshgoods and New Balance. In recent years, the duo has produced several noteworthy releases, including a revival of the 1000 silhouette and a trio of 990v4s inspired by the cult film “Belly.” Their collaborative efforts have consistently pushed boundaries and resonated with sneaker lovers.
You might also like:
The New Balance 990v6, introduced in 2022 to commemorate the 40th anniversary of the original 990, represents the latest evolution in this storied line. While maintaining the silhouette’s classic appeal, the v6 iteration incorporates modern updates, most notably the introduction of FuelCell foam in the midsole for enhanced comfort and performance.
Stay tuned for more information as the release date approaches.
