HUGO recently announced a collaboration with the premium footwear brand Flowers For Society, signaling a bold step into the dynamic world of streetwear. The partnership yielded an exclusive sneaker design, the HUGO x FFS GO-2, which premiered at Men’s Paris Fashion Week. This special release, not immediately available for purchase, offers a tantalizing glimpse into the future of the collaboration.
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The HUGO x FFS GO-2 effortlessly blends streetwear sensibility with subtle nods to hiking gear, resulting in a versatile design that caters to those who boldly forge their own path. This ethos aligns perfectly with HUGO’s “HUGO Your Way” mantra, celebrating individuality and self-expression. Flowers For Society, known for its avant-garde deconstructed aesthetic, injects a modern dynamism into the sneaker. Open-mesh panels, raw edges, layered elements, and a blend of textures and transparencies all contribute to the shoe’s unique character. The heel counter features a reimagined take on HUGO’s trademark red label, a recurring emblem found throughout the brand’s collections. This unexpected twist adds a final touch of audacity to the design.
The official launch of the HUGO x FFS GO-2 is slated for Fall 2024, at HUGO stores worldwide, select wholesale partners, and online at flowersforsociety.com and hugo.com.
© Photos : BOSS
