Japanese fashion label FUMITO GANRYU and sportswear giant PUMA have joined forces for the first time to create a collaborative edition of the iconic PUMA GV Special. This innovative partnership combines FUMITO GANRYU’s design philosophy, rooted in a harmonious balance between classic and modern aesthetics, with PUMA’s rich heritage of creating timeless sportswear.
Launched in 2018, FUMITO GANRYU, the eponymous label of Japanese designer Fumito Ganryu, has established a reputation for pioneering fashion through a core philosophy of “neutrality.” This translates into designs that effortlessly bridge the gap between established styles and contemporary trends. In this first collaboration with PUMA, GANRYU’s signature design language – a confluence of classicism, practicality and innovation – takes center stage.
The PUMA x FUMITO GANRYU GV Special embodies the spirit of both brands. FUMITO GANRYU’s pared-down aesthetic is manifested in a clean black and white color scheme. The design pays homage to the legendary PUMA Suede by using premium suede for the upper. This classic material choice is juxtaposed with a futuristic element – the PUMA Disc System, a technology from the brand’s archives. This ingenious closure system allows for personalized fit adjustment with a simple twist of the dial, offering both historical resonance and cutting-edge functionality. The finishing touch is a semi-transparent sole that adds a modern flair to the overall aesthetic of the sneaker, further solidifying the harmonious marriage of classic and innovative elements.
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The campaign for the PUMA x FUMITO GANRYU GV Special is as unique as the shoe itself. Using a laboratory theme, it artistically transforms the research and development process into a captivating visual narrative. This visually compelling campaign serves as a powerful testament to both brands’ dedication to design innovation and unwavering commitment to quality.
Adding to the excitement of the launch, the PUMA x FUMITO GANRYU GV Special will be unveiled at a special event on November 1st at the PUMA Shanghai West Bund Dream Center Store. The event will be more than just a launch, it will be an immersive art experience. Fumito Ganryu will be in attendance to share insights into the design process and inspiration behind this groundbreaking collaboration.
The PUMA GV Special x FUMITO GANRYU is available for purchase at online.fumitoganryu.jp. A wider release will follow on November 2, 2024 at select PUMA flagship stores and retailers.
