Forget frilly florals – Y-3‘s Spring/Summer 2024 Chapter 1 rewrites the rulebook on elevated sportswear with a bold fusion of organic elements and technical innovation. It’s a world where Yohji Yamamoto’s avant-garde vision collides with adidas’ iconic silhouettes to create a collection that’s as comfortable on the street as it is eye-catching.
Think distorted floral graphics that bloom across the apparel, their pixels echoing the organic forms they represent. This interplay extends to footwear, where familiar adidas styles like the Stan Smith and Country get a Yamamoto makeover. Imagine premium leather that folds gracefully, piping details that add a touch of sophistication, all while maintaining the effortless cool that Y-3 is known for.
Chapter 1 welcomes fresh silhouettes like the Y-3 GSG9 LOW, a sleek, low-top take on the brand’s progressive spirit. The Y-3 KYASU returns in both low and high top iterations, this time joined by the KYASU SLIP-ON, a minimalist masterpiece that combines a brick-like outsole with a comfortable Primeknit upper. And for those who crave cutting-edge design, the Y-3 GENDO makes a triumphant comeback, pushing the boundaries of footwear functionality and aesthetics.
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The campaign itself is a testament to the Y-3 ethos. London’s Bugeisha Club, a collective of fierce women and non-binary individuals, embodies the collection’s spirit of strength and unity. Captured through the lens of Erika Kamano and directed by Francis Plummer, the campaign pulses with an energy that transcends fashion, showcasing the beauty of movement, discipline and community coming together.
