adidas Originals has joined forces once again with the multi-talented Edison Chen, founder of the coveted lifestyle brand CLOT, to unveil a stunning reimagining of the iconic Gazelle silhouette – the CLOT Gazelle by Edison Chen. This latest collaboration transcends the realm of sneakers, offering a gateway to self-discovery and a celebration of personal expression.
The CLOT Gazelle by Edison Chen beckons you on a journey into your own haven. It’s a physical manifestation of that special place, real or imagined, where you truly connect with yourself and your emotions. The campaign itself embodies this theme, featuring global K-Pop superstar JENNIE. With captivating confidence, JENNIE crafts her own reality against a muted backdrop, allowing her emotions and individuality to shine through alongside the new sneaker.
The CLOT Gazelle by Edison Chen is also crafted for comfort and style. The reinterpretation boasts a premium suede and textile upper, stitched together with traditional espadrille techniques for a touch of artisanal flair. A molded outsole provides stability, while a custom molded sock liner ensures all-day comfort. But the true star of the show lies in the exquisite hand-embroidered glass beaded stripes that adorn the shoe. These intricate details add a touch of elegance and elevate the Gazelle to a new level of sophistication.
Sign-ups for the CLOT Gazelle by Edison Chen opened on the CONFIRMED app on June 11th, with the shoe hitting stores on June 14th, priced at $160 USD.