SALOMON, the renowned French mountain sports brand, has reached a significant milestone with the opening of its new flagship store on the world-famous Champs-Élysées in Paris. The 295 square meter space at 42 Avenues des Champs-Élysées marks SALOMON’s first mountain sports lifestyle store on the iconic shopping street, offering a curated assortment of the brand’s footwear, apparel and gear for running, hiking and winter sports enthusiasts.
The flagship store is a unique opportunity for SALOMON to share its 77-year heritage and passion for mountain sports with a growing community in the heart of Paris. “We are incredibly proud to open this flagship store location on the Champs-Élysées,” said Pascal Clausse, Vice President of Global Retail for SALOMON. “As a brand that was born in a small workshop in the French Alps, this new store represents yet another milestone on our journey.”
Visitors to the store can explore an “innovation wall” showcasing SALOMON’s latest product developments, use a 2D foot scanner for personalized fit recommendations, and browse an extensive sneaker wall featuring the brand’s sports-style shoe collection. The opening of the Champs-Élysées location, SALOMON’s fourth branded store in Paris, coincides with the upcoming Summer Olympics in the city and further solidifies the brand’s presence in the French capital.
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SALOMON’s expansion into lifestyle footwear has been a resounding success, as evidenced by the performance of its first Sportstyle store in Paris’ Le Marais neighborhood. Amer Sports Chief Executive Officer Jie (James) Zheng noted that sales at the footwear-focused store have exceeded expectations, a testament to the strength of SALOMON’s new lines and established products.
As the outdoor performance segment continues to thrive, with SALOMON’s first quarter sales up 6 percent to $400 million, Zheng emphasizes that “footwear will be the key growth engine” for the brand. SALOMON’s expansion in both China and the Asia Pacific region underscores the brand’s global appeal and growth potential in the lifestyle footwear market.
With its new flagship store on the Champs-Élysées, SALOMON joins a growing list of athletic footwear brands establishing a presence in Paris, including HOKA and On Running. As the city prepares to host the Summer Olympic Games, SALOMON is well positioned to capitalize on the increased attention and showcase its innovative products to a global audience of sports and fashion enthusiasts.
SALOMON Champs-Élysées
42 Av. des Champs-Élysées
75008 Paris
France
Tel: +331 81 70 79 81
